MEET THE TEAM
P.U.M.A.’s team brings together experts in all areas of downtown and community development. One of our clients said it best, “The people that make up the P.U.M.A. team are passionate about the work they do and the communities they work for. Each of them demonstrates a remarkable ability to communicate with, and relate to, a diverse group of downtown stakeholders and are able to respond to a broad gamut of issues spanning from economic assessment, financing strategies, urban design, regulatory/zoning updates, and more.”
Bradley Segal, President
P.U.M.A.’s founder and president, Brad Segal, has extensive experience in downtown management and community development as both a practitioner and consultant. A self-proclaimed “urban therapist,” Brad is one of the nation’s leading authorities on downtown trends and issues, reinventing downtown management organizations and forming business improvement districts to finance them, and pioneering efforts to create healthy communities. Prior to establishing P.U.M.A. in 1993, he designed and managed economic development programs as senior director of the Downtown Denver Partnership.
Brad is well-known as a featured speaker on downtown issues in international, national and regional forums and is a lecturer in the University of Colorado Denver’s master’s degree program in urban and regional planning. He has served four terms on the board of directors of the International Downtown Association and is a past president of Downtown Colorado, Inc. Brad holds a master’s in business administration from Columbia University and a bachelor’s degree in urban analysis from the University of California at Berkeley.
Erica Heller, AICP, Vice President
Erica Heller manages and provides support for economic development, planning, healthy communities and reinvestment projects at P.U.M.A. She brings passion, perspective and nearly two decades of experience to her work in urban renewal and revitalization, neighborhood involvement, sustainability, retail food access, alternative energy and tailored district development standards. Erica joined P.U.M.A. in 2010, following work as both a consultant and a city planner.
Erica has published articles and spoken at conferences throughout the U.S. on numerous topics, including neighborhood involvement strategies, market-based planning and development regulations for alternative energy. She currently serves on the Board of the Colorado Chapter of the American Planning Association. Erica holds a master’s degree in public policy from the University of Colorado at Boulder and a bachelor’s degree in political science from Yale University.
J.J. Folsom, AICP, Vice President
J.J. Folsom leads place-making planning and design services to create healthy places, great streets and more livable downtowns. He facilitates community outreach processes, conducts quantitative and qualitative best practice research and participates in strategic planning projects. A seasoned urban designer and transportation planner, J.J. brings more than 20 years of experience that includes transit-oriented development, downtown planning, streetscape design, complete streets and alternative transportation projects.
An active member of the Colorado Chapter of the Urban Land Institute, J.J. serves on the healthy places committee. He holds a master’s degree in urban and regional planning from the University of Colorado Denver and a bachelor’s degree in landscape architecture from the University of Arizona.
Yvette J. Freeman, Senior Strategist
Yvette Freeman assists P.U.M.A with downtown and business improvement district (BID) strategic planning efforts and healthy community initiatives. With more than 15 years of experience in BID management, she brings unique expertise to her work in organizational management and community and economic development initiatives.
A frequent presenter at International Downtown Association conferences, Yvette also facilitates workshops focused on social justice issues, health and well-being. She holds a bachelor’s degree in human development and family studies and a certificate in women’s interdisciplinary studies from Colorado State University.
Erin Lyng, Senior Associate
Erin Lyng provides market research, communications, and project assistance to P.U.M.A.’s healthy community, economic development and downtown strategic planning initiatives. Her past experience in nonprofit public relations, communications strategy, advertising and digital media enables her to bring unique perspectives to project work at P.U.M.A.
Erin is a member of the Emerging Planning Professionals Committee of the American Planning Association—Colorado Chapter. She holds a master’s degree in urban and regional planning from the University of Colorado Denver and a bachelor’s degree in economics from Boston College.
Daniel Makela, Senior Associate
Daniel Makela specializes in market research, quantitative and qualitative analysis, and project support for P.U.M.A.’s economic development and downtown planning efforts. His prior experience in downtown planning, urban revitalization, and public policy development and implementation in both the public and nonprofit sectors enriches P.U.M.A.’s offerings.
Daniel is a Next City Vanguard member and completed a fellowship from the NYU Wagner Graduate School of Public Service. He holds a master’s degree in community planning from the University of Cincinnati and a bachelor’s degree in economics from Centre College in Danville, Ky.
Andrea Buglione, Associate
Andrea Buglione brings expertise to research and report design for the P.U.M.A.’s economic development and downtown planning efforts. She also helps manage special projects relating to local food systems and fresh food access. With a background in municipal planning, Andrea has experience managing grants and facilitating public processes for community revitalization. She was also an AmeriCorps volunteer, where she served as a regional conservation coordinator at a land conservation trust.
Andrea holds a master’s degree in city and regional planning from the University of Pennsylvania and a bachelor’s degree in government from Smith College.
Amanda Kannard, Project Assistant
Amanda Kannard provides project support for quantitative and qualitative analysis, market research and community engagement as well as graphic design for strategic and downtown planning initiatives. Prior to joining P.U.M.A., she gained urban design, public engagement and research experience as a project associate and planning intern for two consulting firms in the Chicago area. She is experienced in creating context-sensitive maps and visualizations using graphic design software, GIS, hand drawing and 3D modeling.
Amanda is a member of the American Planning Association and Downtown Colorado, Inc. She received her master’s degree in urban planning and policy from the University of Illinois at Chicago and bachelor’s degree in geography and community and environmental sociology from the University of Wisconsin-Madison.