District Creation, Expansion, and Renewal
Santa Monica, California
Santa Monica Pier BID Feasibility (2018) | Santa Monica, California
An iconic destination, the Santa Monica Pier attracts millions of visitors annually and is an economic anchor for the City of Santa Monica and the region. However, its success has strained Pier management, and stakeholders were concerned that the Pier experience could erode if more resources for clean and safe services were not secured. P.U.M.A. was contracted by the City of Santa Monica to deliver a set of recommendations to improve the Pier experience and protect its vitality over the next five to ten years. New programs and revenue sources were recommended for the Pier, including utilization of a business improvement district.
Economic Improvement District (EID) Formation | Evansville, Indiana
P.U.M.A. was engaged by the Southwest Indiana Chamber’s Downtown Alliance to help form an economic improvement district (EID) in downtown Evansville. Prior to its formation, Evansville was one of the largest U.S. cities without an improvement district. With an initial budget of over $600,000 – one of the largest in the state of Indiana – the EID focuses primarily on safety and beautification programs, business recruitment strategies and marketing. Creation of an EID was the chief recommendation of the 2016 Downtown Evansville Master Plan Update, which was also crafted by P.U.M.A. In addition, the new dedicated funding source allows downtown Evansville to achieve other transformative ideas identified in the downtown plan. As noted by Downtown Alliance Director Joshua Armstrong, “The sustainability of a downtown organization has always been a challenge in Evansville, and this is the tool that creates the sustainability that unlocks continued, transformational urban growth.”
Downtown BID Renewals (2016, 2006, 1999) | Lincoln, Nebraska
P.U.M.A. was retained to counsel downtown Lincoln stakeholders and the Downtown Lincoln Association (DLA) for the renewals of its management business improvement districts (BIDs) in 1999, 2006 and 2016. In each BID renewal cycle, the P.U.M.A. team took stock of local market and real estate dynamics and facilitated an inclusive outreach process to solicit priorities from affected property and business owners. The BID renewal in 2016 established a management and marketing framework to improve downtown for the next 10 years. P.U.M.A. has been pleased to be part of the evolution of downtown Lincoln and the DLA for more than 20 years, beginning with a key role in creation of its “Investment Strategy for a Competitive Downtown” in 1997, which received a merit award from the International Downtown Association. P.U.M.A. also worked with Lincoln to create a downtown retail support program.
Downtown Business Improvement District Renewal & Organizational Strategic Plan (2015) | Berkeley, California
P.U.M.A. prepared a strategic plan for the BID to help the organization adapt to changes in the downtown market and prepare for BID renewal. A robust public outreach process included a series of roundtable discussions, public meetings and board workshops. Recommendations included a new operating construct, options for organizational diversification and an outline for BID renewal. P.U.M.A. has been working with Downtown Berkeley since 2010 when we assisted with the BID’s formation.
Santa Monica, California
PBID Formation and Expansion (2008-2015) | Santa Monica, California
P.U.M.A. has enjoyed an ongoing relationship with downtown Santa Monica, anchored by the internationally-acclaimed Third Street Promenade, since 2007. Beginning then, we led a strategic planning process that resulted in a complete overhaul of how downtown is maintained, marketed and managed. We helped the community overcome long-standing divisions that resulted in the formation of the property-based business improvement district (PBID) that now generates nearly $4 million to fund supplemental services. More recently, P.U.M.A. worked with Downtown Santa Monica, Inc. to implement both the expansion of the PBID and a reconfiguration of services in advance of new light rail service.
Olde Town Arvada Business Improvement District (2014) | Arvada, Colorado
P.U.M.A. worked with Olde Town Arvada to create a business improvement district (BID) focused on marketing and events, streetscape enhancements and maintenance. We conducted the initial feasibility analysis and petition drive, leading to the election. Our inclusive process culminated in a successful election in which the BID was approved by 78% of voters. The City of Arvada matched the BID assessment, establishing a strong public-private partnership.
The Fax Mayfair Business Improvement District (2014) | Denver, Colorado
PUMA assisted the Fax Partnership in successfully forming its business improvement district along Colfax Avenue. The effort included comprehensive business and property owner outreach, and developing a work plan, budget and assessment models. PUMA worked closely with the client, staff from several departments at City of Denver and legal counsel to develop a concise and focused strategy that included outreach, collaborating with City Council on the ordinance and leading a successful election. After the BID passed with 96% voter support, P.U.M.A. developed a work plan, assessment method, and budget with extensive input from property owners, city agencies, and neighborhood stakeholders.
Santa Fe Business Improvement District (2014) | Denver, Colorado
The community development corporation NEWSED, with support from the City of Denver, hired P.U.M.A. to facilitate the process to form the Santa Fe Business Improvement District (BID) along Santa Fe Drive. The area encompasses the heart of the Santa Fe Arts District and is home to galleries, studios, retail and creative endeavors. P.U.M.A.’s work included engaging a variety of stakeholders for their input and designing a successful work plan. The Santa Fe BID addresses public improvements, safety and business support.
San Diego, California
Downtown San Diego Partnership Organizational Blueprint (2012) | San Diego, California
P.U.M.A. worked with the Downtown San Diego Partnership (DSDP) to develop a restructuring plan for the organization. With the demise of tax increment financing and the city’s legendary redevelopment authority, DSDP needed an action plan to more forcefully influence downtown planning, development and investment decisions. P.U.M.A. gathered input from a variety of downtown stakeholders and best practices were researched, including state-of-the-art downtown management models in Denver, Seattle, Cincinnati, Memphis, and Los Angeles. The resulting organizational blueprint created an innovative private/public partnership holding company that connects several tools critical to the future of downtown San Diego. Six affiliates were organized under one unified holding company, including membership, a property-based business improvement district, homeless services, a parks and open space foundation, mobility and transportation, and community development.
San Jose, California
PBID Renewal (2012) | San Jose, California
P.U.M.A. worked with the San Jose Downtown Association and the City of San Jose Redevelopment Agency to create a property-based business improvement district (PBID). P.U.M.A. managed all aspects of the PBID feasibility study and the district creation process, including research, community outreach and plan development. A key component of the San Jose initiative was the inclusion of a verifiable base level of services agreement from the city ensuring that PBID-financed services would be supplemental. The resulting BID provides nearly $1.6 million to support cleanliness, safety and image enhancement initiatives.