Local and Regional Market Analysis and Economic Development
Downtown Boulder Retail Vibrancy Study (2018) | Boulder, Colorado
In 2018, P.U.M.A. partnered with MJB Consulting to provide analysis and recommendations to enhance the appeal and vitality of downtown Boulder in the context of a rapidly changing retail environment. The team first provided a detailed assessment of retail in downtown Boulder and where it stands looking towards the future based on findings from a multi-day “immersion visit,” quantitative analysis of existing conditions, and feedback from varied downtown stakeholders. As a result, the team established an action plan for the City of Boulder and the Downtown Boulder Partnership, which laid out six key opportunity areas related to current and future retail vibrancy, such as reframing the role of downtown Boulder, creating affordable spaces, start-up support, and enhancing the environment.
Cherry Creek North Retail Assessment & Strategies (2016) | Denver, Colorado
P.U.M.A. evaluated the evolving retail environment within the Cherry Creek North Business Improvement District (BID), a well-known shopping destination in the Denver region, in partnership with MJB Consulting. The team initially completed a quantitative retail assessment of current conditions and trends. To gain qualitative knowledge, the team also conducted a six-day “immersion visit” and varied roundtable discussions with community members. As a result, strategies were identified for the BID to help guide Cherry Creek North’s retail evolution over the next 10 years, focused on ensuring an attractive customer experience, proactively supporting local independent retailers, and innovations in parking management.
Downtown Market Profile (2016) | Milwaukee, Wisconsin
P.U.M.A. was retained to update the market assessment we created in 2012 and to integrate opportunities informed by P.U.M.A.’s Global Trends Report into the new report and BID economic development programming. The updated market profile for downtown Milwaukee utilized a user-friendly format and incorporated readily available data sources to allow for frequent updates. It included both snapshot and trend data for resident demographics and major economic segments, including the office, retail, entertainment and hospitality markets. P.U.M.A. also coached the BID’s new business development manager and connected him to best practices in the industry.
Prowers County, Colorado
Economic Prosperity (2016) | Prowers County, Colorado
P.U.M.A. spearheaded an economic development strategic plan for Prowers County in southeastern Colorado. The plan created a new approach to countywide economic development, built on inherent strengths and identified specific opportunities in the economic segments of processing, manufacturing and distribution; agriculture; retail & restaurants; services and tourism and recreation. P.U.M.A. conducted extensive outreach with stakeholders throughout the county, including county commissioners, town councils from each incorporated community, and leaders from the Prowers County business community. An online survey complemented one-on-one and focus group research, attracting more than 350 resident responses. The plan focused on implementation, including the complete re-engineering of the existing economic development organization into a rebranded entity, “Prowers Economic Prosperity.”
Economic Development Planning for Colorado Scenic Byways (2016) | Colorado
A coalition of Colorado scenic byways received Federal Highway Administration Scenic Byway Grant funding for economic development planning. P.U.M.A. was contracted by the Gold Belt Byway Association to develop tailored solutions for three byways: The Gold Belt Tour, Collegiate Peaks and Frontier Pathways. Specific goals of each plan included strengthening traditional economies, creating greater tourism revenue for byway communities, generating additional income for landowners offering services on their property, preserving the rural and agricultural identity of the areas, enhancing local food security and building bridges among varying stakeholders.
San Luis Valley, Colorado
Management Plan and Environmental Assessment (2012) | San Luis Valley, Colorado
P.U.M.A. was member of the Heritage Strategies and the National Trust for Historic Preservation’s Heritage Tourism program team that created a management plan and environmental assessment for the Sangre de Cristo National Heritage Area (SdCNHA). We were charged with identifying economic development and capacity-building strategies for each of the three downtowns located within the designated area, including San Luis, Antonito and Alamosa, to leverage the potential opportunities provided by the National Heritage Area designation. P.U.M.A. engaged stakeholders in each downtown through extensive outreach and consensus building, developed demographic profiles and analyzed county sales and property taxes revenues for each county. Action items were identified and prioritized along with potential funding sources and organizational tactics for implementation.
Monte Vista, Colorado
Market Based Plan (2011) | Monte Vista, Colorado
P.U.M.A. prepared a market-based plan for the commercial districts of this town of 4,500, the second largest city in Colorado’s San Luis Valley. The plan identified concepts and sites for new businesses and investment, as well as organizational and financing options for implementation, and sought to improve the business climate of the community. We compiled a detailed market profile, including a retail leakage analysis, conducted stakeholder outreach and a community survey, and evaluated a number of special district options to provide financing for capital improvements and new investments. Recommendations included the creation of a downtown development authority (DDA) for Monte Vista, a local marketing district for Rio Grande County, a marketing and tenant recruitment plan and an evaluation of new business concepts associated with the agricultural products grown nearby.