Downtown Action Plans
Downtown Lincoln Master Plan (2018) | Lincoln, Nebraska
P.U.M.A., in partnership with Civitas, prepared a master plan for downtown Lincoln, NE, positioning it as the Center of Opportunity. The Plan identifies priorities for physical improvements, catalyst developments, and policies to guide the City of Lincoln, the Downtown Lincoln Association (DLA), the development community, the University of Nebraska and other downtown stakeholders for the next ten-year investment cycle. As part of the plan, P.U.M.A. prepared a market assessment and development forecast. Along with the City of Lincoln and the DLA, P.U.M.A. engaged stakeholders throughout downtown, adjacent neighborhoods and representatives of communities of color, reaching close to 4,000 people.
Downtown Master Plan (2017) | Longmont, Colorado
P.U.M.A. worked with the Longmont Downtown Development Authority (LDDA) to create the Downtown Longmont Master Plan of Development. Throughout the process, we worked to create a collective vision for downtown and a detailed tactical plan for implementation with recommendations for priorities, key projects, sequencing, organizing and financing. The plan updated the original Master Plan of Development (1995) and was aligned with the City of Longmont’s new comprehensive plan as well as the Longmont Arts & Entertainment District’s plan (2011). The Downtown Longmont Master Plan of Development is expected to guide investment for the next five to ten years and beyond.
Downtown Action Plan (2017) | Reno, Nevada
P.U.M.A. led a nine-month, community-inclusive process to create the Reno Downtown Action Plan, which identifies and prioritizes strategies to advance downtown. It focuses on three major initiatives: 1) helping to attract new investment, build housing and create jobs downtown with a boost from a new innovation and industrial district; 2) making physical improvements to strengthen connectivity and accessibility for all modes of transportation from downtown, especially by bicycle and on foot to the University of Nevada Reno and the Truckee River; and 3) stimulating improvements to make downtown more welcoming, safe and active. During the unanimous City Council adoption of the plan, the City of Reno provided an additional services contract for P.U.M.A. to form a downtown business improvement district.
Rapid City, South Dakota
Downtown Area Master Plan (2016) | Rapid City, South Dakota
P.U.M.A. worked with the City of Rapid City and Rapid City Downtown Business Improvement District (BID) to prepare the Downtown Rapid City Area Master Plan and Design Guidelines. Through a robust, community-involved process in which more than 1,600 business, resident and community members were engaged, we clearly identified shared values and aspirations related to downtown to inform the plan. Developed on the foundation of creating and promoting “a vibrant, livable community,” the plan identifies priorities for downtown improvements and provides a strategic vision and investment plan to guide downtown Rapid City’s evolution over the next ﬁve- to seven-year investment cycle.
Downtown Master Plan Update (2016) | Evansville, Indiana
P.U.M.A. led an interdisciplinary team to develop an action-oriented master plan for downtown Evansville. The process included developing an updated market assessment, engaging the community with working groups and open houses, and the drafting of a plan document titled “Community Handbook for City Building.” The master plan focuses on implementation through a comprehensive action plan and includes a road map to help mobilize the community to form a self-sustaining downtown management organization financed in part by a proposed economic improvement district (EID). View the full plan and handbook summary.
Colorado Springs, Colorado
Downtown Master Plan (2016) | Colorado Springs, Colorado
As part of the Downtown Colorado Springs Master Plan update, P.U.M.A. completed a comprehensive market assessment, inclusive of development forecasts designed to set reasonable expectations for development potential in the residential, office, retail and hospitality segments. In collaboration with planning partner Starboard Realty Group, P.U.M.A. prepared forecasts that considered local market dynamics, including job growth, development activity, demographics, in-migration, disposable income and other factors as well as national trends in demographics and lifestyles that are influencing cities across the country. The market assessment and development forecasts were used to identify key market opportunities and guide future investment decisions.
Downtown Strategic Plan (2015) | Norfolk, Virginia
P.U.M.A. worked with the Downtown Norfolk Council (DNC) to develop a strategic plan that took into consideration both current market dynamics and community goals for downtown. Outreach efforts, which attracted more than 750 community, resident and business voices, included establishing a steering committee of downtown stakeholders, conducting focus groups and an online survey and hosting a community open house. The resulting DNC Strategic Plan identified nine major initiatives in three areas: “Always Active,” “Innovation Hub,” and “Pedestrians First.” Within each initiative, the plan identifies and prioritizes specific improvements, policies, and funding options to guide the DNC for the next investment cycle. P.U.M.A. also prepared a separate, internal document that lays out organizational structuring adjustments and funding filters to optimize plan implementation.
Step Up Downtown: Vision & Tactical Plan for Downtown (2014) | Cleveland, Ohio
The Downtown Cleveland Alliance (DCA) hired P.U.M.A. to lead Step Up Downtown, a strategic plan to link and enhance development, public spaces, and destinations in downtown Cleveland. P.U.M.A. conducted a wide-ranging assessment of market trends and conditions in Cleveland, placing them within the context of P.U.M.A.’s Global Trends Report research. In partnership with the Kent State University’s Cleveland Urban Design Collaborative, Step Up combined market research with urban design and place-making principles to identify 18 key connections that tie the city together, and it is intended to help inform renewal of the downtown Cleveland special improvement district (SID).
Sioux Falls, South Dakota
Downtown Plan 2025 (2014) | Sioux Falls, South Dakota
P.U.M.A. assisted the City of Sioux Falls in completing a market analysis and developing the framework for an update to its downtown master plan. The market assessment, which was conducted in partnership with Denver-based Arland Land Use Economics, included forecasts for future development and was influenced by P.U.M.A.’s Global Trends Report. Following the market analysis, P.U.M.A. was retained to work with city staff to help format and draft plan recommendations. In addition to the market assessment, the plan included a physical framework and action plan with detailed recommendations for the city and its civic partners.
Velocity Downtown Strategic Plan (2013) | Indianapolis, Indiana
P.U.M.A. assisted Indianapolis Downtown Inc. in a strategic planning effort, called Velocity, which realigned the vision and priorities for downtown to match market and investment opportunities anticipated over the next five years. Indy’s Velocity provided the building blocks needed to begin the transformation of its downtown from a 9-to-5 employment and entertainment center to a multidimensional, 24/7 neighborhood. The detailed action plan included economic development, public space activation, transportation options, environment and experience, housing and livability, and arts, culture and sports. Grounded in reality, the plan was informed by more than 4,000 stakeholder inputs, a market assessment, housing study and research quantifying the economic importance of downtown. Learn more about Velocity.
San Diego, California
Imagine Downtown (2013) | San Diego, California
P.U.M.A. was retained by the Downtown San Diego Partnership (DSDP) to identify organizational and financing strategies to fill the void left by the loss of redevelopment agencies in California. The resulting organizational blueprint created an innovative private/public partnership holding company to connect several elements critical to the future of downtown San Diego, including membership, business improvement district, homeless services, parks and open space, mobility and transportation and community development. Based on the holding company approach, DSDP has moved beyond its core competencies in advocacy and clean and safe services, adding affiliates to champion and mobilize resources for a variety of needs. DSDP also engaged P.U.M.A. to guide its process in developing Imagine Downtown, a strategic plan that creates downtown San Diego’s post-redevelopment vision. Additional financing tools were suggested to mobilize capital for parks and other needs, including a proposal to create the nation’s first downtown-focused infrastructure bank. Learn more about Imagine Downtown.
Center City Action Plan (2012) | Covington, Kentucky
P.U.M.A. was retained to create the Covington Center City Action Plan, designed to prepare Covington for the next investment cycle, providing the vision and tactics to mobilize, unify and leverage resources from a variety of organizations to create a more prosperous city. Supported by the design team of MKSK and the University of Cincinnati Niehoff Studio, m+a associates and New York-based MJB retail consulting, P.U.M.A. led a planning process to identify short- and mid-term development opportunities and investment priorities, calling out three primary activity centers: strong economy, inviting public realm and strong neighborhoods. In addition to laying out geographic and programmatic investment priorities, the plan included the blueprint for two potential business improvement districts as well as an organizational framework that unifies several like-minded groups to implement plan recommendations.
Grand Rapids, Michigan
Downtown Framework Plan (2011) | Grand Rapids, Michigan
Seeking to refresh its priorities and create a downtown vision, the Grand Rapids Downtown Development Authority (DDA) retained P.U.M.A. to create the Downtown Framework Plan. Supported by local public relations and urban design firms, P.U.M.A. led a market-based downtown planning process to identify both short- and near-term development opportunities and investment priorities. More than 1,400 downtown stakeholders and community members participated in strategic priority-setting that included working groups, open houses and an online survey. An evaluation of existing local market conditions influenced by P.U.M.A.’s Global Trends Report provided a “reality check.” The implementation plan provided recommendations for investment priorities, organizational structure, financing sequencing and benchmarks to measure results.
Downtown Framework Plan (2011) | Greeley, Colorado
The Greeley Downtown Development Authority (DDA) engaged P.U.M.A. to direct a market-based planning process to update an existing downtown development plan and to help the DDA focus its resources more effectively. The planning process included an evaluation of downtown market conditions, trends and stakeholder engagement in a variety of formats, including an online survey that attracted more than 1,000 responses. The resulting investment strategy incorporates a physical framework for downtown that defines distinct sub-areas and opportunities, an action plan with strategies to advance economic development and public realm improvements, and specific recommendations for retooling the DDA.
Downtown Denver Area Plan (2007) | Denver, Colorado
In 2007, P.U.M.A. was part of the team that created the Downtown Denver Area Plan. To create a new 20-year vision for Denver, P.U.M.A. served as the project’s primary local sub-contractor, providing economic analysis, implementation expertise, and assistance in the community outreach process. Working with the Denver project team and the International Downtown Association, P.U.M.A. created an unprecedented body of research, examining ten key global trends that are affecting American downtowns, and their likely impact on Downtown Denver. The trend analysis provided the economic foundation and justification for subsequent land use, planning and investment priority elements of the plan.